inLieu | The Ultimate Gifting Platform
The inLieu app allows users to donate to any nonprofit in the US on behalf of a friend. Send a customized gift to your friend via text, email or twitter and your recipient will never see the dollar amount. Anyone can add and amplify your gift directly from the live activity feed. I was tasked with creating a cohesive message across all platforms and media channels in order to clearly communicate the app’s purpose, functions and mission. The product, UI/UX, marketing and design highlight how easy it is to send a personalized, 100% sustainable gift to a friend in seconds. inLieu builds authentic relationships while reducing waste. Celebrities like Sarah Paulson, Brooklyn Decker, Holland Taylor, and entrepreneur Whitney Wolfe-Herd, are also huge fans of inLieu!!
Responsible for all things product, design & marketing.
